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CRM - CREW RESOURCE MANAGEMENT

 Crew resource management or cockpit resource management (CRM)[1][2] is a set of training procedures for use in environments where human error can have devastating effects. Used primarily for improving aviation safety, CRM focuses on interpersonal communication, leadership, and decision making in the cockpit of an airliner. Its pioneer is David Beaty, a former Royal Air Force pilot and later a BOAC pilot who wrote his seminal book The Human Factor in Aircraft Accidents first published in 1969. Despite the considerable development of electronic aids since then, many principles he developed continue to prove effective today.

Crew resource management in the US formally began with a National Transportation Safety Board (NTSB) recommendation written by NTSB Air Safety Investigator and aviation psychologist, Dr. Alan Diehl.[3] during his investigation of the 1978 United Airlines Flight 173 crash. The issues surrounding that crash included a DC-8 crew running out of fuel over Portland, Oregon, while troubleshooting a landing gear problem.[4]

The term "cockpit resource management" (later generalized to "crew resource management") was coined in 1979 by NASA psychologist John Lauber who had studied communication processes in cockpits for several years.[5] While retaining a command hierarchy, the concept was intended to foster a less authoritarian cockpit culture, where co-pilots were encouraged to question captains if they observed them making mistakes.[5]

Crew resource management grew out of the 1977 Tenerife airport disaster where two Boeing 747 aircraft collided on the runway, killing 583 people. A few weeks later, NASA held a workshop on the topic, endorsing this innovative training.[6] In the US, United Airlines was the first airline to launch a comprehensive CRM program, starting in 1981.[7] By the 1990s, it had become a global standard.[5]

United Airlines additionally trained their flight attendants to use CRM in conjunction with the pilots to provide another layer of enhanced communication and teamwork. Studies have shown that by both work groups using CRM together, communication barriers are reduced and problems can be solved more efficiently, leading to increased safety.[8] CRM training concepts have been modified for application to a wide range of activities where people must make dangerous time-critical decisions. These arenas include air traffic control, ship handling, firefighting, and medical operating rooms.[9]

Overview[edit]

CRM aviation training has gone by several names, including cockpit resource management, flightdeck resource management, and command, leadership and resource management, but the current generic term, crew resource management, was widely adopted. When CRM techniques are applied to other arenas, they are sometimes given unique labels, such as maintenance resource management, bridge resource management, or maritime resource management.

CRM training encompasses a wide range of knowledge, skills, and attitudes including communications, situational awareness, problem solving, decision making, and teamwork; together with all the attendant sub-disciplines which each of these areas entails. CRM can be defined as a system which utilises resources to promote safety within the workplace.

CRM is concerned with the cognitive and interpersonal skills needed to manage resources within an organized system, not so much with the technical knowledge and skills required to operate equipment. In this context, cognitive skills are defined as the mental processes used for gaining and maintaining situational awareness, for solving problems and for making decisions. Interpersonal skills are regarded as communications and a range of behavioral activities associated with teamwork. In many operational systems as in other walks of life, skill areas often overlap with each other, and they also overlap with the required technical skills. Furthermore, they are not confined to multi-crew craft or equipment, but also relate to single operator equipment or craft as they invariably need to interface with other craft or equipment and various other support agencies in order to complete a mission successfully.

CRM training for crew has been introduced and developed by aviation organizations including major airlines and military aviation worldwide. CRM training is now a mandated requirement for commercial pilots working under most regulatory bodies worldwide, including the FAA (U.S.) and EASA (Europe). Following the lead of the commercial airline industry, the U.S. Department of Defense began formally training its air crews in CRM in the mid 1980s.[10] Presently, the U.S. Air Force and U.S. Navy require all air crew members to receive annual CRM training, in an effort to reduce human-error caused mishaps.[11][12] The U.S. Army has its own version of CRM called Aircrew Coordination Training Enhanced (ACT-E).[13]

Skills of CRM[edit]

The primary goal of CRM is enhanced situational awarenessself awarenessleadershipassertivenessdecision makingflexibilityadaptability, event and mission analysis, and communication. Specifically, CRM aims to foster a climate or culture where authority may be respectfully questioned. It recognizes that a discrepancy between what is happening and what should be happening is often the first indicator that an error is occurring. This is a delicate subject for many organizations, especially ones with traditional hierarchies, so appropriate communication techniques must be taught to supervisors and their subordinates, so that supervisors understand that the questioning of authority need not be threatening, and subordinates understand the correct way to question orders. Since the beginning of the 21st century European aviation legislation asks for the assessment of CRM skills of flight crew. Therefore, it was recognised that there was a need for a system to assess pilots’ CRM skills taking note of the delicacy of the matter.[14] Several systems exist to objectify performance in CRM skills; an example widely used in Europe is NOTECHS.

Communication[edit]

Cockpit voice recordings of various air disasters reveal first officers and flight engineers attempting to bring critical information to the captain's attention in an indirect and ineffective way. By the time the captain understood what was being said, it was too late to avert the disaster. A CRM expert named Todd Bishop developed a five-step assertive statement process that encompasses inquiry and advocacy steps:[15]

  • Opening or attention getter - Address the individual: "Hey Chief," or "Captain Smith," or "Bob," or whatever name or title will get the person's attention.
  • State your concern - Express your analysis of the situation in a direct manner while owning your emotions about it. "I'm concerned that we may not have enough fuel to fly around this storm system," or "I'm worried that the roof might collapse."
  • State the problem as you see it - "We're showing only 40 minutes of fuel left," or "This building has a lightweight steel truss roof, and we may have fire extension into the roof structure."
  • State a solution - "Let's divert to another airport and refuel," or "I think we should pull some tiles and take a look with the thermal imaging camera before we commit crews inside."
  • Obtain agreement (or buy-in) - "Does that sound good to you, Captain?"

These are often difficult skills to master, as they may require significant changes in personal habits, interpersonal dynamics, and organizational culture.

"This is stupid!"[edit]

In certain cases during critical emergencies, the affirmative statement method may not be appropriate, and it may be necessary to call attention to a danger even when the solution is unknown.

"This is stupid" may be replaced with a less "charged" callsign such as "Red Flag", to indicate an immediate review of the situation is needed, without accusing anyone in particular, as the intention is to focus on actions and plans, not to insult anyone's competence.

Personal statements like "You are stupid" can cause the listener to become defensive and make the entire method counterproductive.

Sender errors[edit]

There are several common errors that a sender can make, which might cause a message to be misinterpreted.[16]

  • No frame of reference - If the receiver is missing context for the message, they are less likely to understand accurately.
  • Omission of information - The sender neglects to clarify important parts of the message, leaving ambiguity.
  • Inserting bias - The sender inserts a personal opinion into a message that should be unbiased facts. This can cause the message to seem less trustworthy, or mislead the receiver about critical facts.
  • Ignoring body language - It is quite possible to send an unintended message with body language and tone, or lack thereof in a medium that does not properly convey it.
  • Being unwilling to repeat information - Especially in the presence of distraction, it is easy for a receiver to miss something important.
  • Disrespectful communication - It is hard to think logically about a message presented in a hostile way.

Receiver errors[edit]

  • Listening with prejudice - If the listener's mind is already made up before the sender speaks, vital details may be missed.
  • Poor preparation - Listening is an active and conscious process that must be treated as such.
  • Thinking ahead of the sender - Extrapolating, putting words in the sender's mouth. The sender saying "Hear me out!" may be a sign of this.
  • Ignoring nonverbal cues - Failure to understand the full intended effect of the message.
  • Failure to ask for clarification - When in doubt, rather than try to guess what the sender means, simply asking can be a lot more effective.
  • Disrespectful communication - Replying with a knee-jerk insult will degrade communication.

Leadership and followership[edit]

Both leadership and followership are needed at different times, and both present unique challenges and skill requirements.

Leadership[edit]

Authority[edit]

Legitimate authority in CRM is reinforced through four main points:

  • Ensuring mission safety - The leader is ultimately responsible for crew safety, although safety requires active participation by all members.
  • Fostering respectful communication
  • Establishing clearly defined goals
  • Including crew input
Mentoring[edit]

A leader is responsible for mentoring a crew, both to maintain a high level of technical competence, and to build trust, which is critical for effective operations.

A lack of trust may have been a major factor in the tragedy ensuing from the Mann Gulch Fire.[17]

Conflict resolution[edit]

Conflict can arise on any team, and can be healthy or unhealthy depending on how it's handled. Effective listening, remaining emotionally uninvolved, and a focus on understanding the cause of a situation can help a leader resolve conflicting voices.

Mission analysis[edit]

A leader is responsible for understanding the task at hand, and all its potential risks and benefits, and developing plans to safely meet the objectives.

Followership[edit]

Far from a passive process, being an effective follower requires a conscious effort. CRM empowers followers to challenge a leader when needed, but this right is given with the expectation that followers must act responsibly and continually develop their skills.

These responsibilities include, but are not limited to:

  • Respecting authority
  • Being safe
  • Keeping one's ego in check
  • Balancing assertiveness and respect
  • Demanding clear assignments
  • Reporting on status of work honestly, including any problems
  • Publicly acknowledging mistakes
Self assessment[edit]

The condition of every team member is important to success. A follower must be able to assess their own condition, determine where they need improving, and in some cases, avoid performing tasks that they are in no condition to perform. Many procedures such as the IMSAFE checklist have been developed to assess if a crew member is properly fit to perform his or her duties.

To perform at their best, followers must be:

  • Physically fit
  • Hydrated
  • Nourished
  • Rested
  • Stress-free
  • Healthy (physically and mentally)

In addition, there are many sources of stress that can cause a crew member to perform at less than their best. It is important to be aware of stressors that may be affecting you.

Sources of stress can include, but are not limited to:

  • Hunger
  • Dehydration
  • Fear of punishments or desire for rewards
  • Noise
  • Anxiety
  • Drugs
  • Temperature extremes
  • Existing stress outside of the job
  • Poor health (physical or mental)

Desire to make the leader succeed[edit]

Even the best leaders have finite capacity. An example is the limited capacity to remember more than a certain amount of data. By understanding this, and having a genuine desire to assist the leader, a follower can make up for this limitation by referring to checklists or other references.

A follower is expected to put the mission ahead of their ego, and make success a higher priority than "being right", while still coming forward about any problems they may encounter.

Recognizing hazardous attitudes[edit]

Hazardous attitudes can lead to unsafe behavior, which is why it is important to reframe the hazardous thoughts to allow for clearer judgement. "PHAK Chapter 2" (PDF).

After recognizing a thought, plan, or attitude as potentially dangerous, a crew member should remind themselves of the corresponding antidote. Antidotes should be memorized so they automatically come to mind as needed.

The number of attitudes can vary in different publications, but is generally between five and seven.

Hazardous attitudes[edit]

  • Anti-authority: "Don’t tell me." - "Follow the rules. They are there for a reason". The rules are quite often "written in blood", in response to a major incident.
  • Impulsivity: "Do it quickly." - "Not so fast. Think first." As the soldier's saying is said to go, "Slow is smooth and smooth is fast".
  • Invulnerability: "It won't happen to me." - "It could happen to me." Even if someone has done it a thousand times before. Just because luck has been on one's side before doesn't mean that one doesn't need to be careful.
  • Machismo: "I can do it." - "Taking chances is foolish." Even experts can fall victim to things they didn't expect.
  • Resignation: "What's the use?" - "I'm not helpless. I can make a difference." History is full of cases in which people have survived seemingly impossible odds.
  • Pressing: "Let's hurry up so we can go home"[16] - "It's worth doing right the first time." Pressing is related to impulsivity, but often driven by a desire to return to something other than the task, the proverbial "roast in the oven".
  • Airshow syndrome: "I'm going to look amazing!" - "Let's get the job done right". Doing the job done right often involves mundane things that don't "make a good show", but doing the job wrong will look much worse.

Situational awareness[edit]

Loss of awareness of what's happening around you can easily end in tragedy. Situational awareness must be a constant state of understanding what's happening, combined with the alertness to notice changes.

Indicators of loss of situational awareness[edit]

  • Ambiguity - The information used to make decisions is not complete enough, and is open to multiple interpretations.
  • Distraction - Attention is drawn away from the original task.
  • Fixation - Focusing on one item or detail to the exclusion of the big picture.
  • Overload - Too busy or overwhelmed to keep track of what's happening.
  • Complacency - A sense of comfort that can blind a crew member to approaching danger.
  • Improper Procedure - Operating outside of standard procedure without justification.
  • Unresolved Discrepancy "Cockpit Resource Management" (PDF). - A failure to resolve conflicting information. "The GPS says Boston, but I don't see a city!".
  • Nobody Flying the Plane - Often cited as "self explanatory", a situation where nobody is properly in charge of operations.

Error management[edit]

Errors cannot always be prevented, but multiple "Barriers" can be used to stop a simple error from becoming a full on disaster."Crew Resource Management" (PDF).

Techniques[edit]

  • Acknowledge that we are error prone - This does not excuse incompetence, it simply recognizes that anyone, at any time, can make a mistake, despite the best of intention and training.
  • Maximize barriers - Use redundancy, Standard Operating Procedures (SOPs), and avoid being understaffed, so that one person's mistake does not grow to a major situation.
  • Communicate risks - Speak up about any source of danger, but also about anything that might prevent you from detecting an error, or might make you more likely to make an error, even if it has not yet led to any direct errors.
  • Follow SOPs - A study found that pilots ignoring an SOP had 1.6 times the risk of making another mistake.
  • Is this action SENSIBLE? - Think logically, not emotionally. Ask yourself questions about what might be lost and gained before committing to an action.

Case studies[edit]

United Airlines Flight 173[edit]

United Airlines Flight 173 crew was making an approach to the Portland International Airport on the evening of Dec 28, 1978 when they experienced a landing gear abnormality. The captain decided to enter a holding pattern so they could troubleshoot the problem. The captain focused on the landing gear problem for an hour, ignoring repeated hints from the first officer and the flight engineer about their dwindling fuel supply. Only when the engines began flaming out did he realize their dire situation. They crash-landed in a wooded suburb of Portland, Oregon, over six miles short of the runway. Of the 189 people aboard, two crewmembers and eight passengers died. The NTSB made several recommendations in their report including:

Issue an operations bulletin to all air carrier operations inspectors directing them to urge their assigned operators to ensure that their flightcrews are indoctrinated in principles of flightdeck resource management, with particular emphasis on the merits of participative management for captains and assertiveness training for other cockpit crewmembers. (Class II, Priority Action) (X-79-17)

The NTSB Air Safety Investigator who wrote this recommendation was aviation psychologist, Dr. Alan Diehl.[18] He was assigned to investigate this accident and realized it was similar to several other major airline accidents including the Eastern Airlines Lockheed-1011[19] crash into the Everglades and the runway collision between Pan Am and KLM Boeing-747s at Tenerife.[20]

United Airlines Flight 232[edit]

Captain Al Haynes, pilot of United Airlines Flight 232, credits Crew Resource Management as being one of the factors that saved his own life, and many others, in the Sioux City, Iowa, crash of July 1989:

...the preparation that paid off for the crew was something ... called Cockpit Resource Management.... Up until 1980, we kind of worked on the concept that the captain was THE authority on the aircraft. What he said, goes. And we lost a few airplanes because of that. Sometimes the captain isn't as smart as we thought he was. And we would listen to him, and do what he said, and we wouldn't know what he's talking about. And we had 103 years of flying experience there in the cockpit, trying to get that airplane on the ground, not one minute of which we had actually practiced [under those failure conditions], any one of us. So why would I know more about getting that airplane on the ground under those conditions than the other three. So if I hadn't used [CRM], if we had not let everybody put their input in, it's a cinch we wouldn't have made it.[21]

Air France 447[edit]

One analysis blames failure to follow proper crew resource management procedures as being a contributing factor that led to the 2009 fatal crash into the Atlantic Ocean of Air France Flight 447 from Rio de Janeiro to Paris.

The final report concluded that the aircraft crashed after temporary inconsistencies between the airspeed measurements—likely due to the aircraft's pitot tubes being obstructed by ice crystals—caused the autopilot to disconnect, after which the crew reacted incorrectly and ultimately caused the aircraft to enter an aerodynamic stall, from which it did not recover.[22] The Captain had left the cockpit to take a rest break, leaving control in the hands of the copilots. When the two copilots were operating the Airbus around 02:11:21, the pilots did not communicate with each other about who was in control of the plane.

Following recovery of the black box two years later, various independent analyses were published, both before and after the official report was issued by the BEA, France's air safety board. One was a French report in the book "Erreurs de Pilotage" written by Jean-Pierre Otelli [23] [24] [25] [26] which leaked the final minutes of recorded cockpit conversation. On December 6, 2011, Popular Mechanics published an analysis of the accident including a translation of the leaked conversation accompanied by a step-by-step commentary.

Speaking about the actions of the two copilots in the cockpit in the minutes before the aircraft crashed into the ocean, the article commentary says:

The men are utterly failing to engage in an important process known as crew resource management, or CRM. They are failing, essentially, to cooperate. It is not clear to either one of them who is responsible for what, and who is doing what.[22]

First Air Flight 6560[edit]

The Canadian Transportation Safety Board determined that failure of Crew Resource Management was in large part responsible for the crash of First Air Flight 6560, a Boeing 737-200, in Resolute, Nunavut on 20 August 2011. A malfunctioning compass gave the crew an incorrect heading, although the Instrument Landing System and Global Positioning System indicated they were off course. The first officer made several attempts to indicate the problem to the captain, and suggested making a go-around several times during the approach; however failure to follow airline procedures and a lack of a standardized communication protocol to indicate a problem led to the captain dismissing the first officer's warnings. Both pilots were also overburdened with making preparations to land, resulting in neither being able to pay full attention to what was happening.

First Air increased the time dedicated to Crew Resource Management in their training as a result of the accident, and the TSB recommended that regulatory bodies and airlines work to standardize CRM procedures and training in Canada. [27][28][29][30][31]

Qantas Flight 32[edit]

The success of the Qantas Flight 32 flight has been attributed to teamwork and CRM skills.[32]

Susan Parson, the editor of the Federal Aviation Authority (FAA) Safety Briefing wrote:[33]

Clearly, the QF32 crew’s performance was a bravura example of the professionalism and airmanship every aviation citizen should aspire to emulate.

Carey Edwards, author of Airmanship wrote:[34][35]

Their crew performance, communications, leadership, teamwork, workload management, situation awareness, problem solving and decision making resulted in no injuries to the 450 passengers and crew. QF32 will remain as one of the finest examples of airmanship in the history of aviation.

Adoption in related fields[edit]

The basic concepts and ideology that make CRM successful with aviation air crews have also proven successful with other related fields. Several commercial aviation firms, as well as international aviation safety agencies, began expanding CRM into air traffic control, aircraft design, and aircraft maintenance in the 1990s. Specifically, the aircraft maintenance section of this training expansion gained traction as Maintenance Resource Management (MRM). In an effort to standardize the industry wide training of this team-based safety approach, the FAA (U.S.) issued Advisory Circular 120-72, Maintenance Resource Management Training[36] in September 2000.

Following a study of aviation mishaps over the 10-year period 1992-2002, the United States Air Force determined that close to 18% of its aircraft mishaps were directly attributable to maintenance human error.[37] Unlike the more immediate impact of air crew error, maintenance human errors often occurred long before the flight where the problems were discovered. These "latent errors" included such mistakes as failure to follow published aircraft manuals, lack of assertive communication among maintenance technicians, poor supervision, and improper assembly practices. In 2005, specifically to address these human error-induced aircraft mishaps, Lt Col Doug Slocum, Chief of Safety at the Air National Guard's 162nd Fighter Wing, Tucson, AZ, directed that the base's CRM program be modified into a military version of MRM.

In mid-2005, the Air National Guard Aviation Safety Division converted Slocum's MRM program into a national program available to the Air National Guard's flying wings, spread across 54 U.S. states and territories. In 2006, the Defense Safety Oversight Council (DSOC) of the U.S. Department of Defense recognized the mishap prevention value of this maintenance safety program by partially funding a variant of ANG MRM for training throughout the U.S. Air Force. This ANG initiated, DoD-funded version of MRM became known as Air Force Maintenance Resource Management, AF-MRM, and is now widely used in the U.S. Air Force.[38]

The Rail Safety Regulators Panel of Australia has adapted CRM to rail as Rail Resource Management, and developed a free kit of resources. Operating train crews at the National Railroad Passenger Corporation (Amtrak) in the United States are instructed on CRM principles during yearly training courses.

Crew resource management has been adopted by merchant shipping worldwide. The STCW Convention and STCW Code, 2017 edition [39] published by the I.M.O. states the requirements for Bridge Resource Management and Engine Room Resource Management training. These are approved shore based training or simulator training or approved in service experience. Most maritime colleges now hold courses for deck and engine room officers. Refresher courses are held every five years. Together these are referred to as Maritime Resource Management.

Firefighting application[edit]

Following the successes experienced in the aviation community, Crew Resource Management (CRM) was identified as a potential safety improvement program for the fire services. Specifically, Ted Putnam, Ph.D., wrote a paper that applied CRM concepts to the tragic and violent deaths of 14 Wildland firefighters on the South Canyon Fire in Colorado.

From this paper a movement was initiated in the Wildland and Structural Fire Services to apply the Aviation CRM concepts to emergency response situations. Various programs have since been developed to train emergency responders in these concepts and to help track where breakdowns occur in these stressful environments.

The International Association of Fire Chiefs published its first CRM manual for the fire service in 2001. It is currently[when?] in its third edition.[40] In addition, several industry-specific textbooks have been published.

Healthcare[edit]

Elements of CRM have been applied in U.S. healthcare since the late 1990s, specifically in infection prevention. For example, the so-called "central line bundle" of best practices recommends using a checklist when inserting a central venous catheter. Unlike in the cockpit the observer checking off the checklist is usually lower-ranking than the person inserting the catheter. The observer is encouraged to communicate when elements of the bundle are not executed (for example, a breach in sterility has occurred).[41]

TeamSTEPPS[edit]

A division of the United States Department of Health and Human Services, the Agency for Healthcare Research and Quality (AHRQ), also provides training based in CRM principles to healthcare teams at no cost. This training, called TeamSTEPPS (Team Strategies and Tools to Enhance Performance and Patient Safety), and the program is currently[when?] being implemented in hospitals, long-term care facilities, and primary care clinics around the world.[42] Specifically TeamSTEPPs was designed to improve patient safety by teaching healthcare providers how better collaborate with each other by using various tools such as huddles, debriefs, handoffs, and check-backs.[43][42] Implementing TeamSTEPPS has been shown to improve patient safety.[44] Although there have been attempts to implement TeamSTEPPS in settings around the world, there is evidence to suggest that TeamSTEPPS interventions are difficult to implement and are not universally effective.[43] However, there are strategies that healthcare leaders can use to improve their chance of implementation success, such as using coaching, supporting, empowering and supporting behaviors.[45]

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    Ibrahim Housheya

    CEO at Endeavor

    Ahmed Freij DATALIVA MENA CEO

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    Ahmed Freij

    DATALIVA MENA CEO

    MESBAH ATTYA NTG TÜRKİYE TEAM LEAD

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    MESBAH ATTYA

    NTG TÜRKİYE TEAM LEAD

    NOUREDDIN ALY NTG TÜRKİYE Business Analyst

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    NOUREDDIN ALY

    NTG TÜRKİYE Business Analyst

    SERDAR KARADAYI SESTEK CEO/GM

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    SERDAR KARADAYI

    SESTEK CEO/GM

    ALİ RAMAZAN TAK br/> Medeniyet Teknopark GM

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    ALİ RAMAZAN TAK

    Medeniyet Teknopark GM

    MUSTAFA ŞIPKA FONANGELS GM

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    MUSTAFA ŞIPKA

    FONANGELS GM

    AHMET BAŞARAN CEO NETMERA

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    AHMET BAŞARAN

    CEO NETMERA

    HİLAL ÜNAL SEDEC

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    HİLAL ÜNAL

    SEDEC

    SERKAN SEYHAN Adenyum

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    SERKAN SEYHAN

    ADENYUM

    MÜGE KOCAHAN SourceCollective

    UMMAN Oman Muscat Maskat MENA GCC Gulf Körfez DANIŞMANLAR BT İHRACAT Grubu ihracat oman muscat

    MÜGE KOCAHAN

    UMMAN

    Arif Emre Şıvgın
    CTO | OpenAI Expert AIASISTANPRO.COM

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    Arif Emre Şıvgın

    AIASISTANPRO.COM

    Özgür Durmaz Mentör

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    Özgür Durmaz

    Mentör

    OLCAY ÇAT GM EnSight

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    OLCAY ÇAT

    GM CEO

    Tuna Vehaplar Kartal Dubai UAE KSA MENA

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    Tuna Vehaplar Kartal

    Dubai UAE KSA MENA

    İLHAN BAĞÖREN
    CEO

    BT İHRACAT Grubu ihracat İLHAN BAĞÖREN usa hindistan india 5g 6g telekom mobil mobilite ai yapay zeka usa amerika abd körfez gcc gulf mena asya hindistan abd azerbaycan özbekistan ispanya İspanya CEO

    İLHAN BAĞÖREN

    CEO

    MURAT DEVELİ AÇILIMSOFT CEO

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    MURAT DEVELİ

    AÇILIMSOFT CEO

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    HAKAN DUMAN

    EU PROJECTS MENTOR

    ÇETİN ÖZER PRISMCRM.COM GM

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    ÇETİN ÖZER

    PRISMCRM.COM GM

    DR.MUSTAFA YANARTAŞ Akademisyen Düzce Ünv

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    DR.MUSTAFA YANARTAŞ

    Akademisyen Düzce Ünv

    ERTAN BARUT TOBB eTURQUALITY

    ERTAN BARUT TOBB eTURQUALITY DANIŞMANLAR danışmanlar BT İHRACAT Grubu ihracat

    ERTAN BARUT

    TOBB eTURQUALITY

    Fatih Çakıcı Etopya

    DANIŞMANLAR danışmanlar afrika yazılım etopya BT İHRACAT Grubu ihracat

    Fatih Çakıcı

    Etopya

    ÖMER HAKSEVER
    CFO

    ÖMER HAKSEVER CFO | CPA DANIŞMANLAR danışmanlar finans bizim komşular BT İHRACAT Grubu ihracat

    ÖMER HAKSEVER

    CFO | CPA

    ÖZGE TEKALP Chief Customer and Project Officer | MBA, Digital Business

    coo cxo umman oman muscat bankacılık finans kart teknolojileri dx dijital dönüşüm digital transformation change management değişim yönetimi banktech fintech saptr As a seasoned Chief Customer Officer with over 20 years of experience in the banking and technology sectors, I have a proven track record of leading customer-focused strategies that drive growth and enhance customer experience. My expertise lies in developing engagement initiatives, building strong client and vendor relationships, and fostering a customer-centric culture across sales, marketing, delivery, and support teams. I have successfully led customer engagement hubs, digital banking operations, and customer success teams, delivering significant improvements in customer outcomes, operational efficiency, and profitability. Notable achievements include establishing a customer health score, initiating best use of technology practices in digital transformation, and forming a credit collection unit that improved outcomes by 56% with 50% enhanced efficiency, saving $15M in 3 years. I hold an MBA from the University of Rochester - Simon Business School and a Postgraduate Diploma in Digital Business from MIT and Columbia Business School. I am also certified in corporate governance, business coaching, and leadership.

    ÖZGE TEKALP

    Chief Customer and Project Officer | MBA, Digital Business

    RASHEED HAMAWİ
    SITEMOR.COM

    dubai associate SITEMOR.COM DANIŞMANLAR danışmanlar ksa suudi arabistan saudi arabia dubia uae ceo Dubai dubai bizim komşular siber güvenlik BT İHRACAT Grubu ihracat Cyber Security

    RASHEED HAMAWİ

    CEO

    TAMİM MAAZ CTO

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    TAMİM MAAZ

    CTO

    ASHRAF ALSHAWWA O2GRAPHIC.COM

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    ASHRAF ALSHAWWA

    O2GRAPHIC.COM

    NADİR ALANSARİ AL Mustashar Group

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    NADİR ALANSARİ

    AL Mustashar Group

    AHMED SAFA Web Developer

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    AHMED SAFA

    Web Developer

    DR.LÜTFİ ŞİMŞEK
    CEO

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    DR.LÜTFİ ŞİMŞEK

    CEO

    AHMED ALYAHYA Lawyer Avukat

    Hukuk suudi arabistan saudi arabia CONSULTANT CONSULTING DANIŞMANLAR danışmanlar ksa suudi arabistan saudi arabia Strategic Partnerships | Türkçe | Legal Investment Consultant | B2B | Advisor | LLB | Lawyer | 🇸🇦🌐🇹 ksa riyadh I actively provide consultancy services to foreign investors especially Turkish companies and merchants in the Kingdom of Saudi Arabia. I am pleased to offer business development services to Saudi Arabian entrepreneurs and companies interested in establishing professional commercial partnership ties with Turkish AI, software, hardware, construction, engineering, industrial, human resources, and manufacturing companies and more.

    AHMED ALYAHYA

    Lawyer Avukat KSA Turkiye

    RAHİM ALBAYRAK
    GLOTIFY.COM

    MENA CONSULTANT DANIŞMANLAR danışmanlar dubai abu dabi abu dhabi kuveyt katar bae körfez gcc gulf BT İHRACAT Grubu ihracat dubai associate

    RAHİM ALBAYRAK

    GLOTIFY.COM

    BASHEER HAMAWİ HA CONSULTANCY

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    BASHEER HAMAWİ

    HA CONSULTANCY

    Yusuf Fateen NTG Project Coordinator, Producer

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    Yusuf Fateen

    NTG Project Coordinator, Producer

    NİDAL BİTAR JORDAN NGO INT@J CEO

    amman jordan ngo Highly skilled, dynamic, innovative, and competent professional with more than 25 years of hands-on diverse experience in human capital development and workplace performance consulting, information technology including ERP, e-business, creative production, project management, and new media services. A well rounded, balanced personality, with international exposure; a creative and resourceful mind, strong people and interpersonal communication and leadership skills team orientation, and a “go getter” attitude.

    NİDAL BİTAR

    JORDAN NGO INT@J CEO

    KHALED MASRİ USA Senior Program Manager at NEMA

    USA america washington electrical energy standards association ngo

    KHALED MASRİ

    USA Senior Program Manager at NEMA

    Ahmad Mhaish BreadCrumbs Founder Startup

    istanbul mena syria arabic startup entrepreneur crm ai artificial intelligence software engineer developer senior developer

    Ahmad Mhaish

    BreadCrumbs Founder Startup

    Mohammad A. Abu Baker Founding Partner Hayatt Consulting

    dubai associate Versatile Transformative C-suite Board Executive| Strategy Development Execution | Operational Leadership | Change Management | Restructuring Efficiencies | FinTech Advancing to a senior executive level, I have embraced my Middle Eastern heritage and built a reputation across the MENA region, especially Türkiye and the Gulf, driving transformational change that enables organisations to minimise risks, conduct new business and meet their strategic goals. I know how the Turkish market operates, which places me in a strong position to assist companies seeking to access this territory while helping national businesses to expand into the Gulf region. My background in securities and operations ensures that I can provide insightful strategic advice and counsel. Thriving in highly regulated environments, I am proud of my time in the Palestine Exchange, progressing to senior operational positions, committee member and being accepted as Secretary of Board. I was able to revolutionise the capital market of Palestine and boost PEX’s market integrity. Cultivating productive relationships is one of my fortes; bringing parties together and instilling trust is essential – I empower others to achieve impressive results. I am always keen to share best practice with like-minded individuals and discuss new opportunities, so feel free to make contact. My Specialities: ✹Strategic Planning, Operations, Securities and Capital Markets ✹FinTech ✹Relationship Cultivation ✹Leadership ✹Stakeholder Engagement ✹Revenue Growth Profitability ✹Operational Efficiencies Cost Optimisation ✹Restructuring ✹Opportunity Development ✹Transformational Change ✹Risk Management Compliance ✹Board Level Advisory ✹Innovation ✹Networking

    Mohammad A. Abu Baker

    Founding Partner Hayatt Consulting

    Begarys Otarov EdTech | Investment | Startup Grow

    Doha, Qatar kazakhşstan Almaty Astana Digital Umma Ecosystem Astana, Kazakhstan turkic kazakistan almatı orta asya doha katar qatar I’m an Innovation Investment Consultant with a strong background in business development, market expansion, and startup growth across the MENA region and beyond. Over the years, I’ve helped organizations: • Identify untapped opportunities and optimize market entry strategies • Secure investments and manage fundraising processes • Develop sustainable business models in EdTech and other innovative sectors • Build strategic partnerships and drive product-market fit (PMF) Fluent in English, Russian, and Arabic, I bridge cross-cultural gaps and facilitate smooth collaboration among diverse stakeholders. Currently based in Doha, I’m focused on empowering businesses to thrive in the rapidly evolving MENA market by leveraging technology, data-driven insights, and scalable strategies. Key areas of expertise: • Investment Fundraising • Market Expansion Business Development • EdTech Innovation Management • Startup Mentorship PMF • Cross-Cultural Communication (English, Arabic, Russian) Let’s connect if you’re seeking guidance on market entry, fundraising, or innovation strategy in the MENA region. I’m always open to discussing new opportunities, partnerships, and collaborative projects.

    Begarys Otarov

    EdTech | Investment | Startup Grow

    At Turk Expo USA, our mission is to serve as the premier gateway for Turkish businesses looking to expand into the U.S. market. We are dedicated to providing comprehensive support through organized representation at major exhibitions and fairs, ensuring that our clients stand out in a competitive landscape. Beyond just representation at fairs, we are fully prepared to be your hands and feet on the ground in the U.S., offering B2B, legal representation, and complete logistical support to navigate the complexities of the U.S. market.

    Meltem Cinar

    TurkExpo USA Founder

    As a seasoned and versatile business professional with over 20 years of experience in the telecom industry, I lead the commercial strategy and execution at NBS Venture, a fast-growing company that offers cutting-edge products and services in the fields of digital transformation and development of products and services. My core competencies include generating revenue, expanding market share, and building long-term customer relationships in dynamic and competitive environments. I have a proven track record of delivering value and satisfaction to our clients, working with global and virtual teams across different functions and cultures, and leveraging market research, pricing, communication, advertising, and public relations. I also hold an MBA from Edinburgh Business School and a bachelor's degree in English Language and Literature from Cairo University. My mission is to drive innovation and growth at NBS Venture, while fostering a culture of excellence, creativity, and collaboration. I am passionate about exploring new opportunities, developing innovative solutions, and creating positive impact in the telecom and ICT sectors.

    Marawan Hassan

    Chief Commercial Officer @ NBS Venture | Business Administration Expert

    CTO with 23 years of experience, delivering insight-driven, engaging digital capabilities that transform business and ensure an incredible customer experience. Key achievement: built digital talent by developing current staff, improving team efficiency, and building the bank's digital transformation roadmap. Education BSc. in Electrical and Electronics Engineering July 2000; Beirzeit University. MCs. in Computer Science from Arab American University, 2019. Ph.D. in Information Technology Engineering ITE, from Arab American University, expected to graduate in 2023.

    Adel Hassan

    Chief Technology Officer at The National Bank

    Empowering Ethical AI Integration & Data Science Excellence My journey in the world of Artificial Intelligence and Ethics started with a passion for merging technology with human values. With over 8 years of experience in academia and business across Turkey, Lebanon, and Qatar, I’ve developed a unique expertise in AI biases, digital rights protection, and organizational change. As the founder of AI Minds Academy, I’ve dedicated my career to advancing AI literacy and ethical practices. Did you know that AI can unintentionally reinforce societal biases? This question drives my commitment to ensuring AI is harnessed responsibly and inclusively. I specialize in transforming complex AI concepts into practical solutions that empower organizations, educators, and individuals. Expertise & Achievements: • Spearheaded AI Minds Academy, training over 450 young individuals in AI literacy, coding, and robotics, preparing them for future opportunities. • Published 11 impactful research articles on AI ethics, gender biases, and digital rights in renowned platforms like Politics Today and SMEX. • Forged 8 strategic partnerships with leading AI organizations, expanding AI literacy programs across the MENA region. • Consulted on AI ethical frameworks for major initiatives, including the Global AI Responsible Index in Qatar, driving responsible AI adoption. I’m always open to collaborations, speaking opportunities, or sharing insights on AI integration, ethics, and data science.

    Dr.NOUR NAİM

    AI Speaker DATALIVA PR Manager

    İBRAHİM KAHYA İŞ DANIŞMANI

    İBRAHİM KAHYA İŞ DANIŞMANI almanya bankacılık

    İBRAHİM KAHYA

    İŞ DANIŞMANI

    ERTUĞRUL ERBAY
    SMART-B ve Beylikdüzü Bel. İnovasyon ve Tek. Müdürü

    Beylikdüzü Bel. İnovasyon ve Tek. Müdürü kuluçka girişim startup inovasyon belediye mentorturkiye

    ERTUĞRUL ERBAY

    Beylikdüzü Bel. İnovasyon ve Tek.

    SEZGİN ERZAN Biruni Teknopark GM

    kuluçka girişim startup inovasyon gsyo girişim fon girişimcilik gm genel müdür ceo BT İHRACAT Grubu ihracat

    SEZGİN ERZAN

    Biruni Teknopark GM

    LATİF ULU Kadir Has Teknopark GM

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    LATİF ULU

    Kadir Has Teknopark GM

    GÖNÜL KAMALI DERNEK BAŞKANI

    yasad yazılım stk member yk başkanı

    GÖNÜL KAMALI

    DERNEK BAŞKANI

    Aytan Haydarkhanli AZERBAYCAN New Generation Managment CEO

    rUSYA Türki Turkic DANIŞMANLAR AZERBAYCAN asya BT İHRACAT Grubu ihracat

    Aytan Haydarkhanli

    New Generation Managment CEO

    UK LONDON

    MEHMET ÖZALP UK LONDON UK LONDON LONDRA ingiltere İngiltere danışmanlar avrupa BT İHRACAT Grubu ihracat almanya

    MEHMET ÖZALP

    UK LONDON

    AYHAN ÖNAL BEENEO.COM

    almanya otomotiv sensör iot avrupa gebze Gebze / Bilişim Vadisi mobilite enerji

    AYHAN ÖNAL

    BEENEO.COM

    M. SERKAN POLAT LDAP CEO

    bt bilişim firma ceo siber network

    M. SERKAN POLAT

    LDAP CEO

    NACİ AKYÜZLÜ BÜKREŞ, ROMANYA

    geri gönüşüm bükreş avrupa romanya

    NACİ AKYÜZLÜ

    BÜKREŞ, ROMANYA

    DİLEK DUMAN Danışman Bağımsız YK Yönetim Kurulu Üyesi

    finans BT İHRACAT Grubu ihracat

    DİLEK DUMAN

    Bağımsız YK Üyesi

    GÖKHAN TANYERİ AVUSTRALYA

    AVUSTRALYA avustralya avrupa BT İHRACAT Grubu ihracat

    GÖKHAN TANYERİ

    AVUSTRALYA

    EMİNE ATABEK IT DİREKTÖR

    dx dijital dönüşüm low code no code mentorturkiye CIO TÜRKİYE

    EMİNE ATABEK

    IT DİREKTÖR

    Waleed Hamdan Chairman, CEO of Special Approach for Investment (SAI) Experienced Management professional with strong business acumen and over several years of experience, both in Investments field as well as Auditing Financial Analysis. Strong ability to lead teams for achieving the goals set and skilled at developing and delivering Internal Controls Analytical Skills solutions that support business operations, revenue growth, profitability improvement and Strategy excellence. Proven track record of driving change and improving efficiency across multiple departments from day-to-day activities to strategic decision making while maintaining high standards of ethics & integrity

    Waleed Hamdan

    Chairman, CEO of Special Approach for Investment (SAI)

    SERDAR KAYAOĞLU DX ÖZBEKİSTAN EDigital Transformation Project Leader 👍 Product Managment 👍 CIO as a Service 👍 Mentor for Startups 👍 * With my 38 years of industry experience, I guide corporate companies in their digital transformation processes and ensure that they comply with the requirements of the digital age. With the deep knowledge and strategic approach I have gained during this process, I contribute to my customers optimizing their business processes and gaining competitive advantage. * I help startup software companies implement their innovative ideas and sign successful projects by serving as a product manager, mentor and coach. Since I see each new initiative as an opportunity to write a new success story, I care about being with these companies on their growth journey. * I provide services in market research, international expansion strategies and software sales consultancy to ensure that technology and software companies take their place in the international arena. I believe that the way to be successful in the global market is through a solid foundation equipped with the right strategies. * As a project manager in software projects, I ensure that projects are completed on time and within budget; I prioritize quality and efficiency. By meticulously following every stage of the projects, I ensure that my customers achieve their goals. * My mission is to provide the highest level of service to my clients in the fields of technology and digital transformation and to ensure their continued success. In line with the principles of continuous development, innovation and professionalism, I will continue to support my clients in moving forward with confidence into the digital future.

    SERDAR KAYAOĞLU

    DX ÖZBEKİSTAN

    Salah Agha Professor of Industrial Engineering and Operations Research Specialties: Application of operations research and industrial engineering tools in developing countries: especially, construction, manufacturing, water quality management, solid waste collection,education, lean health care, agriculture, supply chain management, alternative energy. These tools are facility planning and layout,discrete systems simulation, multi-criteria decision making tools (MCDM), process improvement, Kaizen, Taguchi loss function, TQM, QFD, DEA,project management, TRIZ,FMEA.

    Salah Agha

    Professor of Industrial Engineering and Operations Research

    Sertaç Yerlikaya, PhD Technology and Strategy Consultant Technology and Strategy Consultant | Board Member | Member, Global Future Council @ World Economic Forum | Future of Work | Policy Making, AI With extensive experience spanning consultancy, telecom, manufacturing, and education, I specialize in strategy development and digital transformation. Currently serving as a Member of the World Economic Forum's Global Future Council on Jobs and Frontier Technology, I contribute to shaping policies and strategies in AI, with a focus on its societal and economic implications. Additionally, as Board Chair at Boğaziçi Üniversitesi İş İnsanları Derneği (BRM), I support initiatives aimed at fostering innovation and business growth. As an Adjunct Faculty at İstinye Üniversitesi, I teach AI and Transformation Management, equipping future leaders with the skills to navigate digital disruption. My professional mission is to empower organizations to harness technology for sustainable growth while addressing ethical challenges in AI. Known for a collaborative approach, I enable teams to align on strategic goals and implement innovative solutions in dynamic environments.

    Sertaç Yerlikaya, PhD

    Technology and Strategy Consultant

    SORY TOURE Founder at Dexterity Africa Côte d'Ivoire Dexterity Africa Full-time · 8 yrs 8 mosFull-time · 8 yrs 8 mos Founder, Chief Executive Officer Founder, Chief Executive Officer May 2019 - Present · 6 yrs 4 mosMay 2019 to Present · 6 yrs 4 mos Founder,Chief Executive Officer Founder,Chief Executive Officer Jan 2017 - Present · 8 yrs 8 mosJan 2017 to Present · 8 yrs 8 mos Abidjan, Côte d'IvoireAbidjan, Côte d'Ivoire AFRICA FINTECH FORUM logo Board Member AFRICA FINTECH FORUMAFRICA FINTECH FORUM Jul 2019 - Present · 6 yrs 2 mosJul 2019 to Present · 6 yrs 2 mos Founder Africa Islamic Fintech HubAfrica Islamic Fintech Hub Jul 2020 - Present · 5 yrs 2 mosJul 2020 to Present · 5 yrs 2 mos A platform aiming at accelerating innovation in Islamic finance industry in Africa through Financial Technology, capital mobilization and collaboration with the objective of positioning Islamic finance as an instrument of financial inclusion, poverty alleviation and economic development A platform aiming at accelerating innovation in Islamic finance industry in Africa through Financial Technology, capital mobilization and collaboration with the objective of positioning Islamic finance as an instrument of financial inclusion, poverty alleviation and economic development…see more Co-founder, Deputy Chief Executive Officer AndyCosta&CO | A Greentech Start Up Company · Full-timeAndyCosta&CO | A Greentech Start Up Company · Full-time Jun 2019 - Present · 6 yrs 3 mosJun 2019 to Present · 6 yrs 3 mos Société Ivoirienne de Banque logo 8 yrs 6 mos8 yrs 6 mos AbidjanAbidjan Internal Control and Operational Risk Management:Project Manager,PMO,Business Analyst 2015 - Jun 2019 · 4 yrs 6 mos2015 to Jun 2019 · 4 yrs 6 mos Managing Internal Control System Improvement Projects: Planning project activities , defining deliverables and communicating project progress to stakeholders; Assessing risks related to operational tasks of the bank and processes ; Developing risk mapping of the different departments of the bank; Defining solutions of improvement and quick wins of implementation(IT,procedures,training,change management,human resources,etc)Managing Internal Control System Improvement Projects: Planning project activities , defining deliverables and communicating project progress to stakeholders; Assessing risks related to operational tasks of the bank and processes ; Developing risk mapping of the different departments of the bank; Defining solutions of improvement and quick wins of implementation(IT,procedures,training,change management,human resources,etc)…see more Accounting and Finance: Project manager,Consultant,Business Analyst Accounting and Finance: Project manager,Consultant,Business Analyst 2014 - Jun 2019 · 5 yrs 6 mos2014 to Jun 2019 · 5 yrs 6 mos Managing projects related to Drafting and Implementing new accounting charts of departments ; deployment of financial solutions in order to meet regulatory requirements or business needs. Projects include but are not limited to: Financial Markets,Treasury and Money Markets, Clearing system, Basel2/3, Bank Accounts reconciliations,etc.Managing projects related to Drafting and Implementing new accounting charts of departments ; deployment of financial solutions in order to meet regulatory requirements or business needs. Projects include but are not limited to: Financial Markets,Treasury and Money Markets, Clearing system, Basel2/3, Bank Accounts reconciliations,etc.…see more Business/Product Development: Project Manager and Business Developper Business/Product Development: Project Manager and Business Developper 2013 - Jun 2019 · 6 yrs 6 mos2013 to Jun 2019 · 6 yrs 6 mos Coordinating the development and management of the branches network. Managing development of new products and Activities Activities include but are not limited to: -Business planning, market research, Business plan development ( in order to validate the profitability of new branches),branches construction, regulatory compliance, IT requirements, human resources, communication, procurement, quality management,performance evaluation -Conception, coordinating the development of new commercial products and activities(Proof of Concept, feasibility studies , business plan, IT requirements, accounting treatment, contracts, marketing, reporting, communication, etc). Coordinating the development and management of the branches network. Managing development of new products and Activities Activities include but are not limited to: -Business planning, market research, Business plan development ( in order to validate the profitability of new branches),branches construction, regulatory compliance, IT requirements, human resources, communication, procurement, quality management,performance evaluation -Conception, coordinating the development of new commercial products and activities(Proof of Concept, feasibility studies , business plan, IT requirements, accounting treatment, contracts, marketing, reporting, communication, etc). …see more Show all 5 experiences Show all 14 experiences EducationEducation CESAG Business School Master of Business Administration - MBA (Islamic Finance), Banking-Takaful -Capital markets-Trade Finance-Microfinance-Business Strategy-Project FinanceMaster of Business Administration - MBA (Islamic Finance), Banking-Takaful -Capital markets-Trade Finance-Microfinance-Business Strategy-Project Finance 2017 - 20182017 - 2018 Project Management Institut,PMI| Pennsylvania,USA

    SORY TOURE

    Founder at Dexterity Africa Côte d'Ivoire

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